10 Steps to Becoming a GYEB Brand Ambassador
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Caring for Black hair is a beautiful journey, and if you're passionate about your curls and want to inspire others, becoming a Grow Your Edges Back Influencer could be the perfect fit. It's about sharing your tips and tricks, connecting with fellow natural hair lovers, and creating your own platform, all while keeping your curls healthy and looking their best. Grow Your Edges Back is ready to support you.
Here's how it works.
1. Create Your Natural Hair Journey Story
People connect with authenticity.
What’s your hair story?
Did you transition from relaxers?
Did you struggle with breakage?
Share your journey, the lessons you’ve learned, and what keeps you motivated. Be real, be raw, and don’t be afraid to show the before and after. Your story is what makes you relatable and builds trust with your audience.
2. Master the Art of High-Quality Footage
Aesthetic matters.
Your content should make people want to try what you’re using. Natural light is your best friend—take photos near a window or outside. Use clean, simple backgrounds that let the product shine. Show products in action—your hands applying Growth Oil, your curls soaking in Leave-In Conditioner, your edges laid. Crisp, eye-catching visuals help elevate your brand.
3. Build a Content Strategy That Feels Like You
Your audience should know what to expect from you.
Will you do tutorials?
Product reviews?
Haircare tips?
Set a schedule—maybe a Wash Day Wednesday or a Sunday Scalp Check-In—so your followers know when to tune in. Stay consistent, and always bring value.
4. Grow an Engaged Instagram Following
Friend, it's not how many followers you have but instead how you connect with them. Keep your posts coming, use hashtags that make sense, and get those conversations going in the comments! Don't be shy! Chat with other hair influencers, share content from your curl community, and slide into those DMs. Instagram loves interaction, so be present and show up for your followers.
5. Educate and Inspire Your Audience
Your followers should ALWAYS walk away learning something new. Break down how you keep your curls hydrated, why you use certain products, or the science behind shrinkage. Mix education with inspiration. Share your setbacks, celebrate your wins, and encourage others to embrace their natural beauty.
6. Show How Grow Your Edges Back Fits into Your Routine
Nobody likes a constant sales pitch. Instead, show how our Growth Oil Serum, Leave-In Conditioner, or Edge Control actually works for you. Share your real hair routine, the good, the bad, and the fabulous results! People connect with authenticity.
7. Use Video Content for Maximum Impact
Video is king. Create tutorials, unboxings, and transformation reels to keep your audience engaged. Short-form content like Instagram Reels and TikToks grab attention, while longer videos on YouTube allow for deeper storytelling.
8. Understand Our Tiered Commission Structure
When you influence with Grow Your Edges Back, you earn.
Our tiered commission program rewards you based on your sales:
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Starter Level: 10% commission on sales + 10% Discount
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Rising Queen: 15% commission after $1000 in referrals +15% Discount
The more you grow, the more you earn. Share your personal affiliate link and start making money doing what you love.
9. Pitch for Sponsored Content Opportunities
Brands want influencers who know their worth. When pitching for sponsorships, highlight your engagement rate, your niche expertise, and why your audience trusts you. Focus on how your content converts not just how many followers you have. Keep your media kit updated with stats and past collaborations.
10. Apply for the Grow Your Edges Back Ambassador Program
If you’re serious about building your influence, Grow Your Edges Back is ready to partner with you. Our ambassador program gives you exclusive perks, free products, commission opportunities, and first access to new launches.
Ready to turn your passion for natural hair into influence?
Apply today and become part of the movement.