Charmaine Bey X GYEB: Love, Legacy, and Locs

Charmaine Bey is a force, and we’re not just saying that.

She’s the kind of woman who doesn’t just walk into a room..she owns it, with every loc and every word dripping in purpose and pride. From television screens to radio waves, from mama moves to mogul mindset, Charmaine is what it looks like when a Black woman reclaims her story and shines unapologetically.

This Valentine’s Day, we’re celebrating Charmaine because she represents love in all its forms: the love of family, love of culture, and most importantly, love of self. You’ve seen her glowing on Black Ink Chicago, heard her voice bring life to Chicago’s radio airwaves, and followed her journey as she builds a legacy that’s as strong as her roots. Charmaine doesn’t just live Black excellence, she defines it!

When Charmaine launched Loc Bey, it wasn’t just another business move. It was a celebration of Black hair and the versatility that makes it iconic. Her brand is an anthem for those who know that our hair is something we cherish. Loc Bey is about the freedom to rock your locs your way, with products that actually work for us because they’re made by us.

She gets it.

The commitment, the maintenance, and the pride that comes with growing and nurturing locs. She’s taken that understanding and turned it into a brand that speaks to the culture.

When Charmaine partnered with Grow Your Edges Back, it was kismet. Our Loc Bey x GYEB Grape Edge Control is what happens when two forces come together with one goal: celebrating Black hair with products that deliver. No flakes, no white residue, no gimmicks, just sleek edges that stay laid, all day.

Charmaine knows the importance of having products that work with your hair, not against it. We designed this edge control for the queens who want their edges snatched without sacrificing health. Whether you’re locking it up, braiding it down, or twisting it out, this edge control will have you feeling polished and powerful.

Charmaine’s journey is a love letter to Black women everywhere. Caring for her beautiful family and her commitment to Black entrepreneurship is a reminder that love isn’t just about romance. It’s about pouring into yourself, your community, and your craft. She’s proof that when we love ourselves unapologetically, we give the world permission to see us in our full glory.

This Valentine’s Day, channel Charmaine’s energy and show your hair (and yourself) some love. Whether you’re grabbing our Loc Bey x GYEB Grape Edge Control or browsing our other products, know that every purchase supports a Black-owned brand that’s here to love on the REAL you.

Shop the Loc Bey x GYEB Collection Today and get 20% off with your first purchase when you sign up for our email list.