GYEB CEO Lorenze

How to Grow Your Edges Back and Reclaim Your Roots

Black women deserve more than promises... we deserve results.

That’s exactly why our CEO Lorenze, created Grow Your Edges Back, a brand designed to simplify haircare, celebrate self-love, and prioritize OUR needs.

Lorenze knows firsthand what it means to create products that work because she’s lived it. As she shared in her Voyage LA interview, Grow Your Edges Back is on a mission to uplift Black women with products made for us, by us.

It's time to reclaim your time, your peace, and your confidence.

Let’s break it down step by step so you can start your journey today.

Step 1: Cleanse With Care

Healthy hair starts with a clean slate. Begin your routine with our Hydrating Shampoo, made to gently remove buildup without stripping your scalp’s natural oils. Follow it up with our Conditioner, designed to restore moisture and leave your hair soft, strong, and manageable.

Tip: Massage your scalp during shampooing to stimulate growth and keep your roots thriving.


Step 2: Hydrate and Protect

Moisture is EVERYTHING, and our Leave-In Conditioner is here to deliver. This lightweight formula hydrates your hair without weighing it down, leaving it soft, detangled, and ready for styling.

Tip: Don’t rush this step. Focus on those edges—they need extra love to bounce back stronger.


Step 3: Nourish Your Scalp

Our Growth Oil is the secret sauce to growing healthier, fuller edges. Packed with natural ingredients, it nourishes your scalp, strengthens your strands, and stimulates growth. Use it daily and watch the magic happen.

Tip: Apply directly to your edges and massage gently for 2–3 minutes to boost blood flow and lock in moisture.


Step 4: Style Like a Pro

Whether you’re rocking swoops, waves, or bold designs, our Edge Control gives you long-lasting hold without the flaking. Pair it with our Edge Control Brush for precision that turns heads.

Tip: Your edges are art—take your time and create a masterpiece.


Step 5: Protect Your Hair, Day and Night

Your routine doesn’t end when the sun sets. Wrap your hair in a satin scarf or bonnet before bed to reduce friction and keep your edges intact. It’s the little things that make the biggest difference.

Lorenze’s Wisdom: "Protecting your hair is protecting your peace. Show yourself that extra care because you’re worth it."

Lorenze didn’t just create a haircare line.

He created a movement.

As he shared in his Voyage LA feature, Grow Your Edges Back is about giving Black women products that actually work because he's walked with us through life and understands what we need.

Our products are organic, Black-owned, and made in the USA, but more than that, they’re made with intention. This is haircare that celebrates YOU, supports YOU, and delivers the results you deserve.

1️⃣ Subscribe to Save: Join our email list and get 20% off your first order.
2️⃣ Claim Your Confidence: Try our complete system and start your journey to healthier, stronger edges.
3️⃣ Inspire Others: Share your results and show the world what Black beauty looks like.

Shop the Collection Now

This is your moment to reclaim your confidence, your self-love, and your peace. Lorenze built Grow Your Edges Back to make haircare simple, effective, and empowering—because every Black woman deserves to feel seen and celebrated.

Join the Movement Today

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