The Leila Rose Effect | GYEB Personality of the Month
How This LA Model & MUA Keeps Her Crown Camera-Ready
Photo Credit: @itsleilarose Instagram
There’s a certain kind of energy that follows Leila Rose wherever she goes. Maybe it’s her flawless edges, her soft glam makeup, or the way she walks into a room with that unmistakable LA confidence. But whatever it is, it’s magnetic, and it’s why we call it The Leila Rose Effect.
Leila goes beyond the title of model or makeup artist. She’s a force who brings beauty, purpose, and heart to everything she touches. Based in Los Angeles, her style is infused with the city’s vibrant culture and diversity, and she consistently elevates her craft while uplifting the community around her.
Her collaboration with Grow Your Edges Back is about partnership. Leila’s trust in our edge care essentials is a testament to how intentional care powers her confidence, both on set and off.
The Secret Behind The Leila Rose Effect: Edges + Glow
Leila knows the camera doesn’t lie, and neither does your hair. Her model edge prep tutorials are a reflection of years of mastering the balance between soft, laid edges and makeup that enhances without overpowering.
Here’s a peek into how she keeps that glow going strong:
1. Clean, Hydrated Edges Are Everything
Leila starts every shoot day with a fresh scalp and hydrated hairline. She trusts gentle cleansers and lightweight oils to prep her edges, creating the perfect canvas for the Grow Your Edges Back Edge Control she swears by. Clean edges help her maintain that soft, flexible hold that lasts all day under the studio lights.
2. Lightweight Edge Control for Long-Lasting Hold
Leila’s favorite GYEB edge control strikes the perfect balance: it’s soft enough to avoid stiffness or flakes, yet strong enough to keep her baby hairs smooth during long shoots and makeup sessions. This product has become her backstage essential, keeping her crown camera-ready at every collab and gig.
3. Gentle Styling Tools & Techniques
For styling, Leila uses a soft edge brush and small circular motions, laying her edges with precision and care. She never pulls too tight; healthy edges are a priority.
Quote from Leila:
“For me, edges aren’t all about looks, they’re about confidence. When my hair is cared for, I move through every day like it’s a shoot. That feeling is everything.”
Why The Leila Rose Effect Matters
Leila’s influence goes beyond her flawless look. As a model and makeup artist, she understands the importance of collaboration, preparation, and care. Her consistent partnerships with Grow Your Edges Back highlight how the right products and routines are tools for empowerment.
When she shares her tips and trusts GYEB, Leila encourages others to find their own glow, whether in front of the camera or living their everyday lives. Her journey is a reminder that confidence is cultivated by staying connected to her culture.
Want to see The Leila Rose Effect in action?
Follow her on Instagram @itsleilarose for booking info, behind-the-scenes glam, and all the support she’s giving the community. Show some love and keep up with the queen who’s redefining edges and beauty every day!
Want to experience that same glow Leila carries on and off set? Join the Grow Your Edges Back family by signing up for our email list today. You’ll get 20% off your first order to start building your own edge care ritual, backed by products Leila uses and trusts.
Inside the GYEB community, you’ll get:
- Access to exclusive behind-the-scenes tips and videos from Leila
- Early notifications of new launches and special bundles
- Discounts designed to help you keep your crown laid and your confidence high